How It Works
From an idea to lasting protection
Explore
Search names, logos, companies, and owners to understand the landscape without needing trademark expertise.
Shortlist
Decide
Turn search results into a clear picture of potential conflicts, risks, and opportunities. Understand why each result matters so you can make an informed decision.
Risk read · Lumora
Register
brændz gets you filing-ready with the right scope for your business. File or hand it over to your lawyer to take it forward.
Ready to hand off
Protect
Monitor new filings, status changes, and key trademark deadlines. Track competitors’ public filings to identify potential risks early and manage follow-up actions directly on the platform.
Watch · this week
From risk to response
You
Explore & decide
Search, clear, and weigh the risk with the reasoning in view.
The record
Report
A prioritized decision view for you, and a complete, checkable appendix for the professional.
Your lawyer
Advise & file
Starts from a finished file, renders the legal opinion, and completes the journey.
Features
Six tools, one record
Search
Explorative discovery that goes beyond the register, so you understand the landscape before you commit.
14
registers searched
847
marks reviewed
6
domains checked
3
open markets
Names
Similar-sounding and look-alike marks.
Logos
Visual matches across registered marks.
Owners
Company and owner lookups.
Domains & web
Presence beyond the register.
Clearance
Conflict analysis that becomes a decision. Turn search results into a clear view of potential conflicts, with the reasons behind every finding.
High risk
Likely to stand in the way
Moderate
Review before you commit
Watch
Low now, keep an eye on
Open ground
No practical obstacle found
Similarity
How close, in sight, sound, and meaning.
Legal strength
How defensible the name is.
Consumer confusion
Whether buyers could mix them up.
Channel & territory
Where and how each mark competes.
Risk
Understand risks across every class, with clear reasoning behind each assessment. Identify potential conflicts and opportunities worth exploring.
Why. Same sound, same product space. What you sell overlaps most, so it carries the most weight.
Threat scoring
What to avoid, and why.
Opportunity scoring
The open, defensible ground.
Evidence
Every score linked to its sources.
Reasoning
Shown in plain words, never hidden.
Report
One shared file keeps you and your lawyer on the same page, with the full record ready for a seamless hand-off.
Sparkling drinks · US · CA · DE · AT · CH
LUMORRA
US registration · beverages · 2021
LUMERA
EU mark · cosmetics · 2019
Open ground
DE · AT · CH · no conflicting marks
Decision view
Prioritized findings, for you.
Full appendix
Complete and checkable, for the professional.
Shareable
Send to your own chosen lawyer.
Audit trail
Ready for the board, too.
Monitor
Stay ahead with around-the-clock monitoring. Get alerts on new filings, status changes, and key deadlines before they become problems.
New similar filing · US
LUMORAH · beverages
Opposition window closes
LUMERA · EU
Competitor public filing · EU
New application in drinks
Renewal
Lumora · US
New filings
Similar marks, as they appear.
Changes
Status updates on what matters.
Deadlines
Renewal, opposition, and expiry.
Competitors
Their public trademark filings, as early signals.
Assistant
Guidance at every stage, from your first idea to ongoing trademark protection. brændz makes the process easier to understand.
Next step. Two marks sit close to yours in drinks. Open them to see why, then decide whether to adjust the name or take the record to your lawyer.
Explore
From a raw idea to a shortlist.
Decide
Findings explained in plain words.
Register
Filing-ready scope and hand-off.
Protect
What to watch next, and why.